The 26-foot tall Forever Marilyn sculpture is located in downtown Palm Springs on the corner of Palm Canyon and Tahquitz Canyon where she will be on display until early September 2013. The dramatic statue by American artist Seward Johnson represents one of the most famous images of Marilyn Monroe, taken from the film “The Seven Year Itch.”
The legendary two-hour rule of Hollywood studios put Palm Springs on the map as a perfect getaway. Actors under contract had to be available within two-hours from the studio for last minute film/photo shoots. In 1949, Marilyn Monroe was “discovered” at Charlie Farrell’s Racquet Club in Palm Springs. Johnny Hyde from William Morris Agency saw Marilyn while Bruno Bernard, aka Bernard of Hollywood, was taking photos of her poolside, which are the most famous taken of the icon. Hyde signed Monroe to a contract and she soon became a legend.
Palm Springs area resident and celebrity photographer, Bill Kobrin, was one of the photographers who captured the iconic subway-grate scene that 20th Century Fox used for their promotional purposes. At the time, Kobrin was the east coast representative for 20th Century Fox and was assigned to shoot publicity stills of Marilyn Monroe for “The Seven Year Itch.” Kobrin is 90 years old and has published a book that features photographs of Marilyn Monroe and other celebrities.
Visitors from all over the world are lured to Palm Springs for its storied Hollywood legacy and it is truly like no place else.